March 22, 2021 at 8: 30 a.m. – Khon Kaen University organized a workshop on content production for a YouTuber for online marketing. The workshop is under the KKU Project to Assist the City Economy through Covid-19. Ajarn Natsamol Tanakulrangsarit, Assistant to the President for Special Affairs gave an opening address. Mr. Chumporn Para, Acting Director of the Communications Division conveyed a reporting speech. The workshop was run by an expert in income-raising from YouTube, Khun Seksan Terdsiripat. The target groups of this workshop were from 95 communities, community network group and voluntary network group. There were a lot of interested people who wanted to attend the workshop; however, only 60 seats were available. The organizer therefore arranged the training session on Facebook Fan Page of Khon Kaen University for those interested and could not attend in person to follow. The workshop was held at Grand Pavilion Room, Rachawadee Resort and Hotel, Muang District, Khon Kaen.
Ajarn Natsamol Tanakulrangsarit, Assistant to the President for Special Affairs revealed that this training promotes the KKU’s People Policy, the 4th strategic Issue, which aims at “Academic Service Transformation”, or academic promotion and provision for the society under the University’s role of social dedication. One emphasis is academic service through “Creating Shared Value (CSV)”, which is accomplished by instilling and raising conscience in providing service to the communities around the University. This is done by using the University’s strength and determination, as well as expertise of staff and students, so that the problems in the communities will be effectively solved.
“Covid-19 has brought about impacts on the world economy and society. Thailand has been affected greatly because our economy principally relies on tourism industry. There has been a lot of impact on entrepreneurs and officers in this industry that has to stop working and temporarily close. Many employees have become unemployed. Khon Kaen is a city where many people run businesses of seminar and conference venues, hotels, taxis, restaurants and tourism spots, which have been affected. Khon Kaen University therefore wants to assist the entrepreneurs and people who receive the impact. The Communications Division has expertise in communication and production of different types of media and sees the importance to enhance the skill in producing content and in becoming a YouTuber so that a number of people who attend this workshop can build income. The economic situation of Khon Kaen will then be improved. Our target groups are the 95 communities in Khon Kaen, the Community Radio network, KKU community network, and community enterprise groups, and the objective is for them to successfully undergo the Covid-19 situation.”
Khun Seksan Terdsiripat, the producer of “Seksan Pan YouTube”, gave a special talk and run the workshop on building income from YouTube, laying strategies, preparing the content for video, the types of video that can add to the selling, use of video devices, producing video like a professional, editing the video on a smart phone, improving the YouTube channel like a professional. Khun Seksan added,
“When you begin YouTubing, of course there will be a lot of criticisms. You must be confident of yourself in increasing your selling. Then after the success when you have built a lot of money, you will be proud of yourself. Please by confident. You can do it.”
News: Jiraporn Prathomchai
Photos: Natthapong Chamnan-ua