KKU and Private Sector promote “E-Sports” as a business in the digital era

KKU joins Focus Arena to promote “E-Sports” business management.

Unlimited education – Khon Kaen University changes fun games to education, aiming at extending business management knowledge for “ESports” with Focus Arena Company in order to catch up with the global trend.

November 4, 2021 – Faculty of Business Administration and Accountancy, Khon Kaen University, signed an MOU with Focus Arena Co. Ltd. The signing ceremony was attended by Assoc. Prof. Niyom Wongpongkham, Ph.D., Vice President for Art, Culture, and Creative Economy; Assoc. Prof. Pensri Charoenwanit, Ph.D., Dean of the Faculty of Business Administration and Accountancy; Khun Apicha Kittisuwan, Managing Director of Focus Arena Co. Ltd.; Khun Santi Lothong, President of Thailand E-Sports.

มหาวิทยาลัยขอนแก่น โดย คณะบริหารธุรกิจและการบัญชี ลงนามบันทึกความเข้าใจความร่วมมือทางวิชาการ ร่วมกับ บริษัท โฟกัส อารีน่า จำกัด

Khon Kaen University by the Faculty of Business Administration and Accountancy signed an MOU with Focus Arena Co. Ltd.

After the MOU signing ceremony, a forum was scheduled under the topic, “E-Sports and University Students” by Khun Santi Lothong, President of Thailand E-Sports Fund (TESF); Assoc. Prof. Pensri Charoenwanit, Ph.D., Dean of the Faculty of Business Administration and Accountancy; Khun Phanit Sinsook, Director of Khon Kaen Thailand Sports Authority; and Khun Apicha Kittisuwan, Managing Director of Focus Arena Co. Ltd. The forum was moderated by Khun Jaroenlak Phetpradap, Directing Editor of Isan Biz.

การจัดเสวนาในหัวข้อเรื่อง “แนวทางอีสปอร์ตกับนักศึกษามหาวิทยาลัย”

Forum on “E-Sports and University Students”

Khun Apicha Kittisuwan, Managing Director of Focus Arena Co. Ltd. said on behalf of Focus Arena, Co. Ltd., that he was pleased and proud to sign this MOU. The company hopes to be part of the strengthening process for the staff members of the two institutions and the enhancement of opportunities for the students to learn about the management of E-sports business. He then thanked KKU administrators, President of Thailand E-sports for the special talks about the law related to E-sports and the direction of E-sports in Thailand as well as of the international level and the future E-sports related professions.

คุณอภิชา กิตติสุวรรณ์ ประธานบริษัท โฟกัสอารีน่า จำกัด

Khun Apicha Kittisuwan, Managing Director of Focus Arena Co. Ltd.

รองศาสตราจารย์ ดร. เพ็ญศรี เจริญวานิช คณบดีคณะบริหารธุรกิจและการบัญชี มหาวิทยาลัยขอนแก่น

Assoc. Prof. Pensri Charoenwanit, Ph.D., Dean of the Faculty of Business Administration and Accountancy, Khon Kaen University said that the growth of the E-sports circle at present has created a lot of new jobs. It has also opened the academic chances and led to possibilities in enormous economic values. As an academic institution that prepares manpower to work in different fields for the country, the important role is to develop the knowledge and competency of the students so that they are able to catch up with the changing world. The collaboration under this MOU will help propel the educational and E-sports circle in Isan and Thailand through support that will lead to establishing of new groups, E-sports business and other related businesses. The collaboration will be to:

1) develop the competency of students so that they can apply the academic knowledge in management of E-sports business and other related businesses, set an E-sports Academy and a Film Academy where students and the public can learn about the design of games and technologies as well as train themselves in the management of E-sports business and other related businesses.

2) Prepare management personnel who are cognizant and competent in efficiently managing E-sports business and other related businesses and who are able to effectively use new technologies to meet with the Thailand 4.0 policy and open up a chance for other E-sports-based businesses for multiple job opportunities.

3) Build student groups that target management of E-sports business and other related businesses, design relevant course contents such as social sciences, psychology, performance art, music, advertisement, and industrial economics.

There will also be cooperation in organizing events that are related to E-sports, which may include E-sports Tournament, E-sports Roadshow, other E-sports Events and academic services such as setting academies, training, seminars, testing, and performance of instructional media that will strengthen staff and students in this respect.

Assoc. Prof. Pensri Charoenwanit, Ph.D., Dean of the Faculty of Business Administration and Accountancy

E-sports is electronic sports competition, in which rules and regulations have been internationally standardized. Players must follow the rules just like other sports. It can be played in team or individually depending on the types of the tournament. The games are multiple and can be divided into 3 levels, namely, amateur, semi-professional, and professional. Each tournament involves prizes for winners and there are live broadcasts online to viewers all over the world.

Reference:  https://www.chulatutor.com/blog/e-sports/)

[Thai]

News / Photos: Warunyu Donnua

Compiled by: Benjamaporn Mamuk