On July 17, 2025, the Faculty of Business Administration and Accountancy (Khon Kaen Business School – KKBS), Khon Kaen University, hosted a Memorandum of Understanding (MOU) signing ceremony with BetterBe Marketplace Co., Ltd., widely known as “NocNoc.” The event was held at Wang Lert Room, BS.01 Building.
The signing ceremony was honored by the presence of executives from both institutions, including Asst. Prof. Pongsutti Phuensane, Ph.D., Dean of KKBS, Dr. Narissara Palusuk, Associate Dean for Administration and Corporate Image, and Dr. Pongphan Sathatip, Associate Dean for Industrial Relations and Sustainability, alongside Mr. Supachat Boonaum, Senior Director of Marketing at BetterBe Marketplace Co., Ltd., Ms. Jittanuch Lertchaiworakul, Senior Marketing Communications Manager, and Mr. Turkee Anukulsart, Senior Government Relations Officer, who served as witnesses to the signing.
This academic collaboration aims to modernize both undergraduate and graduate programs, aligning them with the needs of the domestic and international labor markets. The partnership includes knowledge exchange between KKBS faculty, staff, and students with industry experts from NocNoc in academic development, research, and joint activities. The agreement also opens opportunities for students to participate in professional training, cooperative education, and learning sessions with experienced industry professionals—helping equip them with practical, digital, and marketing skills, as well as deep business insights required in today’s globalized economy.
Asst. Prof. Pongsutti Phuensane, Ph.D., Dean of KKBS, stated that the Faculty is committed to advancing its curriculum in line with Khon Kaen University’s Education Transformation strategy. The focus is on developing forward-thinking programs, encouraging active learning, and equipping students with essential 21st-century competencies in academics, digital literacy, communication, critical thinking, and teamwork.
“We continuously seek collaboration with the private sector to bridge academic knowledge with real-world practice,” said the Dean. “Over the years, KKBS has formed partnerships with both public and private organizations to co-develop curriculum, conduct training, promote research, and offer professional experience and job placement opportunities to students.
This latest partnership with BetterBe Marketplace Co., Ltd. (NocNoc), under the NocNoc Inspire U initiative, marks a strategic step in connecting higher education with industry demands in the digital era.”
Mr. Supachat Boonaum, Senior Director of Marketing at NocNoc, expressed his honor in joining the signing ceremony, stating:
“The NocNoc Inspire U project is designed to enhance Thai students’ potential to thrive in today’s rapidly evolving digital landscape. As Artificial Intelligence (AI), data analytics, and digital transformation become integral across all industries, it’s crucial to prepare students to adapt and succeed.”
He emphasized NocNoc’s ambition to expand as a leading Home and Living Destination platform across ASEAN, utilizing AI and technology to improve consumer experience, operational efficiency, and raise the standards of Thai e-commerce.
“Through this collaboration, NocNoc will help co-develop modern curricula and learning media, send in business experts to share knowledge, and provide internship opportunities in real business environments. Students will gain hands-on skills in digital tools, online marketing, and modern business understanding—key foundations for competing in both domestic and international labor markets,” Supachat added.
The ceremony concluded with a special talk titled “The Engine of Change: Data-Driven Strategy and AI Innovation” by speakers from NocNoc and Ms. Phavida Chitdecha (ICEPADIE), content creator and founder of Happy Sunday. The event also featured interactive game booths with prizes and an HR consultation booth by the NocNoc team.
News and photos by: Bhanpot Pilaphan
