Faculty » International College

International College
Khon Kaen University

Website : http://www.ic.kku.ac.th
Tel. : 043-20-2173, 043-20-2424
Fax : 043-20-2424

 
The International College at Khon Kaen University was recently established in accordance with the university’s strategic plan, which aims to become the leading international education center for the country, especially for the northeastern region and for Asia.
 
It is focused on the well-balanced integration of theories and hands-on experience.
 
The students from Thailand, China, Korea, Taiwan and countries around the Mekong sub-region will have opportunities to enrich their learning through different methods of teaching and learning and to appreciate cultural diversity through classroom interactions, extra-curricular activities, exposure trips, and internships within Thailand and outside of the country.
 
OUTSTANDING PROGRAMS
Bachelor of Arts in International Affairs

The Bachelor of Arts Program in International Affairs, Khon Kaen University emphasizes the development of human resources through holistic knowledge as it relates to political science, economics, sociology, and management, which can foster an understanding of the worldwide situation, common global issues, and can result in a sustainable development approach.  In order for students to work in various organizations that have proper roles and function in carrying out activities with foreign countries at different levels, they must possess functional English and communication skills that would enable them to work in an environment related to foreign affairs. Moreover, with the advantage of the university’s location at the center of the Mekong Sub-Region and its ability to network on activities with foreign countries, the students’ capabilities can be enhanced through direct work experience regarding international affairs within and outside of the country.

Bachelor of Business Administration in Global Business
The Bachelor of Business Administration Program in Global Business, Khon Kaen University places the emphasis on developing human resources through holistic knowledge as it relates to international business and global business management. The graduates must have an understanding of different cultural backgrounds, which is crucial for conducting international business, and must possess functional English skills in order for them to work in English speaking environments. In addition, with the advantage of the university’s location at the center of Mekong Sub-Region and its networking on activities with foreign countries, the students’ capabilities can be enhanced through direct work experience regarding International Business Management within Thailand and outside of the country.

Bachelor of Business Administration in International Marketing
Khon Kaen University’s Bachelor of Business Administration Program in International Marketing is conducted in English. It emphasizes human resources by integrating knowledge about international marketing. In addition, the graduates are expected to gain knowledge and understanding in different backgrounds, marketing environments and cultures, which are important in the potential development of international marketing.  Finally, graduates are also expected to develop valuable English skills for communication in their workplaces. Moreover, due to the university’s location at the center of the Mekong Sub-Region, the other international connections of the university have made, and the activities that the university has achieved, the graduates are able to excel in marketing in the Mekong Sub-Region, the stronghold of investment and economic growth. This will provide valuable working experience and enhance the students’ potential for post-graduate marketing administration both domestically and internationally.

TOP RESEARCH
Introducing the Regional Varieties of Asian Capitalism Approach to Lao PDR

This research note proposes the entry of the emerging body of knowledge on Varieties of Asian Capitalism into Lao PDR, Cambodia and Vietnam. While geographers and economists have begun to study capitalist diversity in several Southeast Asian countries, former “Indo China” has so far been neglected. This seems to be an omission as economic reform in these three countries provides much scope for research into the varieties of capitalism. After an update on the latest theoretical insights, this note introduces a research agenda focusing on capitalist institutions and their evolution in Lao PDR. Here in the southern part of the country, Savannakhet province is presented as a potential suitable research site, and it is hoped that both academics and policy-makers take up this agenda in order to increase our comparative knowledge of capitalist institutions and their potential to achieve poverty reduction in peripheral regions of Lao PDR, Cambodia, and Vietnam.
 
Tourists’ perceptions and expectations of an authentic home-stay experience in Thailand: Should accommodation attributes be modified for commercial viability?
The purpose of this research was to identify what foreign tourists perceive to be an authentic homestay experience in Thailand, what attributes could be modified to make authentic homestays commercially viable, and to add to the development of a marketing strategy for authentic homestay properties in Thailand. The survey participants were 167 foreign tourists and the questionnaire was divided into three sections.  Firstly, participants were asked to indicate how strongly they agreed or disagreed with the dictionary definition of ‘homestay’.  Next, they were shown a series of photographs and asked to indicate how closely each picture matched their perception of a homestay in Thailand. The second section of the questionnaire asked participants to indicate how important a range of accommodation attributes and associated activities would be if they were choosing a homestay experience. The final section asked participants several demographic questions. The results support the argument for customized authenticity because many potential homestay guests have similar perceptions regarding a homestay experience in Thailand, but their perceptions may differ regarding the attributes they expect to be available for them. The study offers important elements to the ongoing development of a marketing strategy for authentic homestay properties in Thailand and offers support for an online intelligent decision support system. Sustainable tourism businesses not only need a marketable tourism product, but also perhaps more importantly, they must be accessible to the marketplace.



 

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