From 16–18 August 2025, the Faculty of Business Administration and Accountancy, Khon Kaen University (KKBS), organized a workshop on “Communicating Organizational Values: Building an Excellent Organizational Culture under AACSB Standards”.
The event was presided over by Asst. Prof. Pongsutti Phuensane, Ph.D., Dean of the Faculty of Business Administration and Accountancy, and featured Mr. Ekarat Kukiew (Khru Jod Khlangnanthakan) and his team as guest speakers. The workshop was held at Ana Anan Resort & Villas Pattaya, Chonburi Province, with the aim of raising awareness and understanding of the new organizational values “PRIME”, as well as promoting a culture of shared learning, unity, respect for diversity, social responsibility, and continuous development.
Towards AACSB Accreditation
The initiative reflects KKBS’s commitment to internationalization, as the faculty is currently undergoing the accreditation process of the Association to Advance Collegiate Schools of Business (AACSB). The Peer Review Team visited from 22–25 June 2025, and the faculty is now awaiting official results from the Initial Accreditation Committee (IAC).
Recognizing that Organizational Values are fundamental to aligning faculty members, staff, and students with the mission and vision of the school, KKBS has identified values as key drivers of organizational direction and practice. These values also support continuous improvement and generate positive societal impact, in line with AACSB Standard 1: Mission, Vision, and Values.
PRIME: The Core Values of KKBS
The PRIME framework was developed to reflect current and future directions of the faculty:
- P – Professionalism
- R – Responsibility
- I – Innovation focus
- M – Mindfulness
- E – Empathy
Building a Premier Business School
This workshop highlights KKBS’s determination to elevate education quality to meet international standards. By embedding PRIME values into teaching, research, and service, the faculty aims to cultivate graduates who possess knowledge, professional skills, and strong ethics. At the same time, it fosters innovative research and creates sustainable societal and economic impact, advancing KKBS towards becoming a true Premier Business School.
Report/Photos: Banphot Pilaphan
Photos: Dr. Pongpan Satthatip
Khon Kaen Business School