Students from KKBS have achieved recognition at the 34th J-MAT Award marketing plan competition.

29 December 2025
14:05

Faculty of Business Administration and Accountancy, Khon Kaen University (KKBS) wishes to congratulate the Hihaa Herbha’s team members for receiving the Regional Marketing Plan Award (4 regions + Bangkok and Metropolitan Area). They were awarded a scholarship of 10,000 Baht and a certificate from the 34th J-mat Award project, under the theme “Packaging Speak Out: The Power of Premium Herbs.” This event was organized by the Marketing Association of Thailand (MAT) through its Junior Marketing Association of Thailand (J-MAT) club, in collaboration with SCG Packaging Public Company Limited (SCGP) as the main sponsor, and the Hi-Herb brand, under Lion (Thailand) Co., Ltd. The team competed for the Royal Trophy from Her Royal Highness Princess Maha Chakri Sirindhorn. The presentation of results and award announcement took place on November 15, 2025.

This competition was mentored by Narissara Palusuk, Ph.D., with the Hihaa Herbha’s team members comprising:
Bachelor of Business Administration Program, Major in Digital Entrepreneur
Ms. Ratchadaporn Kamolchuang
Ms. Paweena Jansawang
Ms. Wijitra Bannarak
Ms. Ployphat Hengpaibul

Bachelor of Business Administration Program, Major in Marketing Technology
Ms. Atittaya Jaikarn
Ms. Saengchan Khantapon
Mr. Jetsada Sueasompong

Bachelor of Design Program, Major in Design, Faculty of Architecture
Ms. Noppasashithorn Lamjuan

The J-MAT Award marketing plan competition has been a continuous national marketing competition since 1991. Its objective is to provide an opportunity for university students to apply their marketing knowledge to real business situations. This year, 4,195 students from 52 educational institutions, forming a total of 427 teams, expressed interest in participating.

The success of the Hihaa Herbha’s team reflects the potential of the students, the integration of knowledge, and the quality of teaching at the Faculty of Business Administration and Accountancy, Khon Kaen University, which aims to produce graduates who are prepared for real-world employment and can compete effectively at both national and international levels.

Images by: the 34th J-mat Award project