Khon Kaen University (KKU) held the 4th Special ‘Siri Market: Market of Joy’ event on 9 January 2026, creating a space for happiness, sharing, and the sustainable promotion of the community economy. The event took place in front of the Central Administrative Division at Sirikunakorn Building, Khon Kaen University.
This initiative was a collaboration between the Vice Presidency for Enterprise and Societal Sustainability (represented by the Sustainable Enterprise and Society Promotion Centre), the Office of the President, the Quality Education Development Division, the Central Administrative Division, and the Human Resources Division.
The activity was organised in alignment with the Sustainable Development Goals (SDGs), particularly SDG 2: Zero Hunger. It aimed to establish a ‘Market of Joy’ that allowed personnel from the units under the Office of the President to sell high-quality, affordably priced goods. Simultaneously, the market invited community enterprises from Khon Kaen province to participate, helping to distribute income and support local products.
The event featured a diverse range of vendors and network partners, including CP Axtra Public Company Limited, Ban Pho Tak Community Enterprise Group, Jeab’s Agricultural Products, Jundao Salad Farm, Non Koo Smart City, and Nai Dong Pork Sausages, along with specially-priced, quality products from the Green Market entrepreneurs. The event attracted significant interest from university personnel and participants, creating a lively and convivial atmosphere.
Beyond its role as a marketplace for happiness, the ‘Siri Market: Market of Joy’ serves as a platform for knowledge exchange between the University and the local community. It fosters cooperation networks that promote the concept of a Circular Economy and enhance income opportunities for regional community enterprises.
Khon Kaen University has designated the first Friday of every month as the ‘Special Market Day.’ This iteration marks the fourth time the special market has been held, providing a dedicated space for entrepreneurs and community enterprise networks to sell their goods, expand market opportunities, and continuously foster participation. In addition to the special monthly event, the Siri Market featuring products from KKU staff is open regularly every Monday to Friday, serving as a venue for sales and community building within the University.
Khon Kaen University is committed to becoming a centre for knowledge, innovation, and cooperation for the sustainable development of the Northeast region. By utilising the Sustainable Development Goals (SDGs) as a guiding compass, the University drives development across economic, social, environmental, and health dimensions, striving to become a ‘Future University’ that grows alongside local communities in a balanced and sustainable manner.
