Khon Kaen University is integrating ESG principles and advancing its communication channels, including KKU Radio, to enhance societal outreach and good governance.
Assistant Professor Natsamol Tanakulrungsarit, Vice President for Legal and Corporate Communications at Khon Kaen University (KKU), stated that KKU has established a new administrative policy for the period 2026–2029. This policy focuses on integrating Environmental, Social, and Governance (ESG) principles into the development of a Smart Campus ESG Integration.
In her capacity overseeing corporate communications, with the Division of Corporate Communications (Office of the President) as the core responsible body for Strategic Issue 6 (Beyond Good Governance and Societal Leadership), Assistant Professor Tanakulrungsarit stresses the importance of projecting an image rooted in credibility, transparency, and the tangible creation of benefits for the community and society.
The strategic policy for corporate communications, managed by the Division of Corporate Communications, employs various mainstream channels to reach both internal and external communities, including the Website, Line, Facebook, YouTube, KKU-POP Mail, Tik Tok, Instagram, and KKU Radio FM 103 MHz. KKU Radio remains one of the most effective channels for reaching specific target audiences, as a segment of the public still prefers listening to radio broadcasts. Therefore, the commitment to developing Khon Kaen University’s broadcasting station has been continuous. Given the diversity of the target audience, it is essential to diversify the radio programming to cover all comprehensive content areas, align with audience preferences, and adhere to the programming guidelines set by the National Broadcasting and Telecommunications Commission (NBTC). The current progress of KKU Radio is evidenced by the rising statistics, with over 9.9 thousand people following/accessing the station via its Facebook Page.
“We have a radio network comprising presenters from diverse professional backgrounds who are ready to share their knowledge broadly with the public. However, effective programming—even with excellent dissemination channels and talented presenters—requires continuous development to keep pace with current events,” the Vice President added. “We have instructed the Radio Unit, under the supervision of the Division of Corporate Communications, to organise ‘Upskill’ and ‘Reskill’ training seminars. These are designed to equip radio network presenters, both internal and external, with professional expertise, especially given the rapid changes brought by AI technology.”
She emphasised that filling the knowledge and equipment gap for presenters with modern technology is a key policy, as it helps programmes resonate more with listeners. Furthermore, listeners are encouraged to participate, establishing two-way communication. This pivot represents a new era for Khon Kaen University Radio, utilising modern technology to make the presenters’ work better and more efficient.
Khon Kaen University Radio stands out not only as a station dedicated to knowledge dissemination for the public but also boasts specialised radio presenters whose expertise serves as a vital driving force for the station’s unwavering progress.
Khon Kaen University Radio broadcasts both online (via radio.kku.ac.th, Facebook Page: kku radio fm103 mhz วิทยุ มข., and catch-up on YouTube) and via the FM frequency 103 MHz daily from 07:00 hrs to 18:00 hrs. The station utilizes a combined network of 86 presenters (60 internal and 26 external).
