Khon Kaen, Thailand – On 20 February 2026, an atmosphere of inspiration filled the meeting room at the Student Organisation and Activities Building, Khon Kaen University, for a special lecture titled “Botnoi AI: The Secret Weapon for a New Era of Startups.” The event was a collaboration between the Division of Student Affairs and Innovation Commercialization, Khon Kaen University, and BOTNOI GROUP, a leading artificial intelligence (AI) technology company in Thailand.
The event was organised with the objective of enhancing students’ knowledge and understanding of AI technology and empowering them to apply this knowledge in their journeys to becoming young entrepreneurs. The highlight of the workshop was a lecture delivered by two senior executives and experts in the AI and startup sectors: Dr. Winn Voravuthikunchai, Chief Executive Officer, and Dr. Thanawat Tiesiriphet, Chief Marketing Officer of BOTNOI GROUP. Both speakers shared their firsthand experiences in founding and managing a successful Generative AI startup. They revealed strategies for leveraging AI as a “secret weapon” to gain a competitive business advantage, covering everything from business modelling and marketing to enhancing operational efficiency.
The core of the lecture was to ignite students’ courage to think creatively and drive change. The speakers presented a vision of an AI-driven future, instilling the mindset of being a “creator” rather than just a “user.” This approach encourages students to identify new opportunities and dare to innovate—essential qualities for entrepreneurs in the modern age.
The success of this event reinforces the vision of the Division of Student Affairs and Innovation Commercialization, which is committed to the holistic development of students in line with the policy of cultivating the “EGGS Identity” among the KKU student body. The learning environment was dynamic, with students actively engaging in discussions, asking insightful questions, and exchanging perspectives with the speakers. This reflected the potential and readiness of Khon Kaen University students to enter the world of technology and innovation. The workshop marks a significant step in inspiring and intellectually equipping the new generation to become entrepreneurs who will drive the nation’s digital economy in the future.
