On 13 March 2026, the Faculty of Business Administration and Accountancy, Khon Kaen University (KKBS), held a Memorandum of Understanding (MOU) signing ceremony with Wisesight (Thailand) Co., Ltd. The agreement aims to foster collaboration in education, curriculum development, and the enhancement of skills essential for the digital business era. The ceremony was honoured by the presence of executives from both organisations, including Assistant Professor Pongsutti Phuensane, Ph.D., Dean of the Faculty of Business Administration and Accountancy; Dr. Pongpan Shattathip, Associate Dean for Industrial Relations and Sustainability; and Narissara Palusuk, Ph.D., Associate Dean for Administration and Corporate Image. Representing Wisesight were Mr. Kla Tangsuwan, Chief Executive Officer, and Ms. Mattaniya Buddiwong, Senior Business and Solution Analyst. The event took place at the Wang Lert Room, Faculty of Business Administration and Accountancy, Khon Kaen University.
(ผู้ช่วยศาสตราจารย์ ดร.พงษ์สุทธิ พื้นแสน คณบดีคณะบริหารธุรกิจและการบัญชี)
(คุณกล้า ตั้งสุวรรณ ประธานเจ้าหน้าที่บริหาร บริษัท ไวซ์ไซท์ (ประเทศไทย) จำกัด)
The collaboration is designed to develop undergraduate and postgraduate curricula that align with the rapidly changing business landscape. It will also create opportunities for faculty, students, and staff from both organisations to exchange knowledge and professional experience, as well as to jointly conduct academic activities, research projects, and skill-building workshops that address the demands of the future labour market.
(ผู้บริหารคณะบริหารธุรกิจและการบัญชี และ ผู้บริหารบริษัท ไวซ์ไซท์ (ประเทศไทย) จำกัด)
Under the framework of this agreement, the Faculty of Business Administration and Accountancy will provide academic knowledge, organise lectures, and facilitate knowledge exchange with the business sector. In return, Wisesight (Thailand) Co., Ltd. will support curriculum development, provide expert speakers from the industry, and offer internship, professional training, and cooperative education opportunities for students to build practical skills and prepare for their future careers.
Following the signing ceremony, Mr. Kla Tangsuwan delivered a special lecture and sharing session titled, “Listen, Think, and Be Yourself: Human Skills in the AI Era,” sharing his experiences and perspectives on the critical skills required for the new generation in an age of artificial intelligence.
(การบรรยายพิเศษหัวข้อ “ฟังเป็น คิดเป็น และเป็นตัวเอง: สกิลมนุษย์ยุค AI” โดย คุณกล้า ตั้งสุวรรณ)
Wisesight (Thailand) Co., Ltd. is Thailand’s leading provider of social data analytics. The company specialises in analysing data from social media and transforming it into actionable insights to support effective business and marketing strategies for various organisations. This partnership also includes the integration of social media analytics tools into teaching and research, such as ZOCIAL EYE, WARROOM, and Wisesight Trend. These platforms allow for the tracking and analysis of data from social networks like Facebook, X, Instagram, and YouTube, providing students and researchers with efficient access to statistical data and online trends.
(นักศึกษาเข้าร่วมรับฟังการบรรยายพิเศษ)
The collaboration between the Faculty of Business Administration and Accountancy at Khon Kaen University and Wisesight (Thailand) Co., Ltd. marks a significant step in bridging academic knowledge with industry experience. This initiative is set to elevate the student learning experience, equipping them with the essential skills and perspectives needed to thrive in the digital business world.
News/Photos: Banphot Philaphan
