KHON KAEN – Khon Kaen University (KKU) is helping entrepreneurs with disabilities elevate their community products by providing a specialized workshop on professional branding, logo design, and packaging.

On March 23, 2026, the Office of Academic Service KKU and the KKU Science Park (KKUSP) jointly organized a hands-on training session titled “Packaging Design, Logo, and the 7 Elements: The Secret Formula Behind a Memorable Logo.” The event is part of a broader provincial project aimed at developing professional skills for people with disabilities.

The workshop was led by branding and communication experts from the KKU Science Park, Ms. Orapan Suwanvijit and Ms. Sasithayapha Samranrom. They guided participants through the essential principles of creating a distinct and memorable brand identity.

Focusing on a practical approach, the training used real products from a group of artisans with disabilities from Ban Dong as case studies. These products included mushroom chili paste, fermented fish chili paste, potting soil, and herbal soap. Participants learned fundamental design concepts, the strategic use of color and fonts, and how to build a compelling story behind their logo to add value and stand out in a competitive market.

This initiative is part of the “Expansion of the Higher Education Network for Empowering Persons with Disabilities for Employment (KMUTT Model, Phase 2),” a project supported by the Fund for Empowerment of Persons with Disabilities.

The project directly reflects Khon Kaen University’s commitment to community outreach and aligns with several UN Sustainable Development Goals (SDGs), including SDG 10 (Reduced Inequalities), SDG 8 (Decent Work and Economic Growth), and SDG 17 (Partnerships for the Goals).