The Faculty of Business Administration and Accountancy, Khon Kaen University (KKBS), extends its congratulations to students for their outstanding performance in the MTEX MarTech Expert Certification – Young Talent Bootcamp 2026 (Khon Kaen University Qualifying Round). The competition provides a platform for the new generation to apply marketing technology (MarTech) to real-world business challenges and creatively showcase their digital marketing capabilities. Participants competed for a prize pool exceeding 100,000 baht and the opportunity to connect with leading organisations in marketing and technology.
Dr. Narisara Palusuk, Associate Dean for Administration and Corporate Image
The competition was held at the Wang Lert Room (Smart Classroom) in the Faculty of Business Administration and Accountancy. The opening ceremony was presided over by Dr. Narisara Palusuk, Associate Dean for Administration and Corporate Image. A distinguished panel of judges from various sectors undertook the rigorous evaluation of the submissions. The panel included Mr. Chaipong Lapliengtrakul, President of the Marketing Technology Association of Thailand; Mr. Sathira Tassanawat, Marketing Manager at Central Pattana Khon Kaen Co., Ltd.; and Mr. Pakpoom Pattanasetthanont, Vice Chairman of the Khon Kaen Chamber of Commerce and Founder and CEO of AA&CC CO., LTD.
Following an intensive judging process, students from the Faculty of Business Administration and Accountancy at Khon Kaen University secured the following awards:
First Prize: Team “CRM Zenith” Members from the Bachelor of Business Administration Programme in Digital Entrepreneurship and Marketing Technology (Major in Digital Entrepreneurship):
- Mr. Jeerapat Kulchanarong
- Mr. Phongphon Chanda
- Mr. Chakkaphat Srisutham
- Mr. Weerathep Pasuk
- Mr. Chonlakorn Ruangwachirapanya
First Runner-up: Team “TREEDOM” Members from the Bachelor of Business Administration Programme in Digital Entrepreneurship and Marketing Technology (Major in Marketing Technology):
- Miss Sangchan Kanthaphon
- Miss Oraphan Thawornchart
- Miss Atittaya Jaikan
Members from the College of Computing:
- Mr. Watcharawit Chaipluem
- Miss Onjira Saenta
Second Runner-up: Team “Munfrang Kluk Phong” Members from the Bachelor of Business Administration Programme in Digital Entrepreneurship and Marketing Technology (Major in Marketing Technology):
- Miss Kanyarat Phongchoei
- Miss Narisa Sangchampa
- Miss Tawan Yuttakijseree
- Miss Nattacha Wanmueangkao
- Mr. Nopphon Timthanasan
Team “CRM Zenith” and Team “TREEDOM” have been selected to represent Khon Kaen University at the Young Talent Bootcamp 2026, scheduled for 2–3 May 2026. They will advance to the national MarTech Hackathon stage, where they will demonstrate their marketing technology skills alongside students from across the country.
This achievement highlights the capabilities of KKBS students in effectively integrating and applying their knowledge of business and technology to practical scenarios. It also underscores their readiness for high-level competition and reinforces the Faculty’s commitment to developing learners who can keep pace with the evolving digital business landscape.
News/Photos: Bawornpot Pilaphan
