On June 6, 2026, student representatives from Khon Kaen University International College (KKUIC), led by Assoc.Prof. Dr. Chavis Ketkaew, Program Director of M.Sc. International Technology and Innovation Management and Assoc. Prof. Phaninee Naruetharadhol, Ph.D. Director of Center for Sustainable Innovation and Society (SIS), achieved a historic milestone on the global stage by winning 3rd place worldwide at The International Association of Business Management Simulations (IABMS). The prestigious event was held at The Hong Kong University of Science and Technology (HKUST), a world-class institution ranked in the Top 50 of the QS World University Rankings 2026.
From National Triumph to Global Recognition: The KKUIC team was invited to the international summit as the official student representatives of Thailand following their outstanding performance at the Thailand Macro Business Simulation 2026, where they successfully advanced to the Upper Bracket Round. Despite it being their first time competing using a business simulation program—which requires complex data analysis and strategic decision-making—the team demonstrated exceptional capability, earning their ticket to compete against the world’s best in Hong Kong.
The KKUIC team:
- Miss PATPIMON PATTALA
- Miss APICHAYA MAHAKAN
- Miss PHANTHIRA KHEMMAGAM
- Mr.CHALONG PHUMANKHIEN
Conquering the Global Stage: A Showcase of World-Class Capabilities
The international summit presented an intensely competitive environment, challenging participants from across the globe to manage dynamic business operations through advanced simulation software. Additionally, teams were required to present strategic solutions for complex business case studies before a distinguished panel of international experts.
The KKUIC student team demonstrated exceptional academic standards by successfully integrating multidisciplinary knowledge into their strategic execution, including:
Through rigorous analytical thinking and creative problem-solving, the KKUIC representatives delivered an outstanding performance, outperforming top-tier international institutions. Ultimately, they secured 3rd place worldwide (2nd Runner-up), marking a historic and triumphant milestone for the college’s inaugural participation in this prestigious global competition.
This historic milestone profoundly reflects the unwavering commitment of Khon Kaen University International College (KKUIC) to nurturing and elevating student potential to the global stage. The college takes immense pride in our exceptional students and distinguished faculty members who have brilliantly demonstrated their knowledge, capabilities, and world-class skills. This outstanding achievement perfectly aligns with KKUIC’s core mission to inspire and empower the next generation of global leaders who will drive positive impacts and foster sustainable contributions to the global society.
