Graduate students in the department of culture, fine art and design, Faculty of Fine and Applied Arts, Khon Kaen University, organized a seminar on “Hoop Ngao Crisis Lao-Thai films, how can these survive in the present world?” The seminar was counted as part of the Art and Culture Seminar course, Master Degree level and Advanced Art and Culture Seminar course, Doctorate’s Degree level. The seminar was held at the 3rd Muang Khaen Film Festival at Khum Seethan, Khon Kaen University. Assoc. Prof. Dr. Krienkrai Kitjaroen, Vice President for Art, Culture, and Community Relations presided over the opening ceremony. Assoc. Prof. Dr. Niyom Wongpongkham, Dean of Faculty of Fine and Applied Arts attended with academics and experts in movie production both in Thailand and Lao PDR and over 100 students and people in general.
Assoc. Prof. Dr. Krienkrai Kitjaroen, Vice President for Art, Culture, and Community Relations said, “Khon Kaen University is the center of learning in the Northeast and sees the importance of integration between art and creativity in order to stimulate the economy. The Muang Khaen Film Festival is thus organized to meet with KKU’s policy, Culture and Care Community – KKU is the center for conserving, succeeding of religion and art and culture. Creative Economy is enhanced for it will lead to development and enhance creative economy of Thailand under Thailand 4.0.”
“This seminar opens up a chance for young generation to obtain knowledge about the crisis and try to find the solution for the survival of Thai-Lao Film business. It also encourages people to support film industry of Thai and Lao,” Assoc. Prof. Dr. Krienkrai said.
This seminar was aimed at providing knowledge about the situation of Thai-Lao films at present so that participants could suggest solution to the crisis. The seminar was divided into two sessions, morning and afternoon. The morning featured a forum on “Thai Movie Crisis, How to Progress and not die?” by Khun Pratchaya Pinkaew, a Thai film director, producer and script writer, Khun Nonsee Nimibut, director, producer and script writer and Ajarn Anchalee Chaiworaporn, a scholar and movie reviewer. Asst. Prof. Preecha Sakorn, Head of Department of Communication Arts, Faculty of Information Science Mahasarakham University was the moderator.
Khun Nonsee Nimibut, director, producer and script writer and other speakers agreed that 20 years back from now, Thai movies had similar problem, i.e., film makers placed the importance on the favor of the majority, making the movies being limited in types and sometimes repeating. Now, it is not much different, movies are about love of adolescents, what has been added is varieties of sexes. Moreover, Thai movies are market beaten by Hollywood films and access to movies by the internet. These are risk factors for producers and major facts lowering popularity of Thai movies.
Ajarn Anchalee Chaiworaporn a scholar and movie reviewer added that even though the mainstream films are much affected, there is one type of films that can survive with high popularity, that is indy movies and specific local movies, especially Isan, which receives the highest popularity. The outstanding point is fun and the interesting content. This festival confirms that Isan movies build a market from a small group of people but are in the heart of a big group.
Miss Sitateera Samosorn, president of graduate students, a graduate student in the culture, art and design program, Faculty of Fine and Applied Arts said, “The forum, “Hoop Ngao Crisis Lao-Thai films, how can these survive in the present world?” is part of the activities of the Art and Culture Seminar course, Master Degree level and Advanced Art and Culture Seminar course, Doctorate’s Degree level. It is organized by the graduate students of the culture, art and design program, Faculty of Fine and Applied Arts to integrate with the instruction of a graduate-level course with an aim for students to learn about the situation of Thai movie business now and learn about the ways to conduct Thai-Lao movie business.”
Miss Sitateera continued, “From the situation that Thai movie incomes decrease with lower market share, the customers also decrease. This seminar has an aim to provide knowledge of the Thai-Lo movie business situation to find solutions to the problem.”
The afternoon featured a forum on “Hoop Ngao Lao, how to progress in the present world?” the organizers were honored to have Mr. Kham Phao Vannavong Head of Hoop Ngao Department, Ministry of Tourism and Cultural News Report, Lao PDR and Mr. Anixay Keola, the founder of Lao New Wave Company were guest speakers and Asst. Prof. Preecha Sakorn, Head of Department of Communication Arts, Faculty of Information Science Mahasarakham University was the moderator. The forum was very interesting to participants.
News: Natthathida Kaekam and Watchara Noichompoo
Pictures: Watchara Noichompoo