On the same day, Faculty of Fine and Applied Arts held an opening ceremony of the National Conference on “The Third Art Research – Creative Economy under Thailand 4.0” at Srichan Ballroom 4, Charoenthani, Khon Kaen. Dr. Narongchai Akaraseranee, President of Khon Kaen University Council conveyed the opening address. Assoc. Prof. Dr. Kriengkrai Kitjaroen, Vice President for Art, Culture, and Community Relation made a report speech and Assoc. Prof. Dr. Niyom Wongpongkham presented token of appreciation to guest speakers. Over 300 lecturers, administrators, scholars and students attended.
Dr. Narongchai Akaraseranee, President of Khon Kaen University Council gave a special talk on Creative Economy under Thailand 4.0. In this talk, Dr. Narongchai explained that Thailand is planning to rely on digital economy to drive the country using IT or digital technology to increase production. It is expected that the time spent will be less and values will be added to goods and services until we are able to compete with other countries. At the same time, it is essential the economic value must be created using creativity, culture, technology and integrated innovations under our potentials in 3 aspects, namely, social and cultural capital or Thainess. This means everything existing in Thailand is transferred from generation to generation or is modified to match the present-day living. This could be traditional and contemporary. Creativity can be linked to everything and extended to various industries for example, fashion, art and craft, gems, ornaments and tech. Then there is the tropical multiplicity of flora, the second capital that can create business such as spa, health-based tourism. The third capital is the open-mindedness that welcomes multiplicities of nationalities and religions.
“Everything we have in Thailand can be developed into income-raising goods provided
that innovation is applied to improve it so that we will make it better, different, and more attractive. This is the principle that enhances Thai economic power. Therefore, the universities with representatives who come here today can all take part in driving creative economy and hence the strength of competitiveness in economy. This can be the execution of Thailand 4.0 policy, which aims at opening a new opportunity to Thai society to enable us to compete with other countries with our advantages,” President of the KKU Council said.
After the opening ceremony, KKU administrative and the 19 universities signed the MOU on fine arts together at Sarasin Room, Sirikunakorn Building. The objectives of the MOU are to cooperate in citations in academic articles or research articles in the referred journals, to exchange and share knowledge, to promote research and creative work of all universities, to promote development of education and exchange of personnel to study at the master’s degree and doctorate degree levels, and to promote the learning processes of teaches and students in instruction.
Assoc. Prof. Dr. Niyom Wongpongkham, Dean of Faculty of Fine and Applied Art said that this collaboration is aimed at development in academic content and activities, emphasizing participation of lecturers and students in academic projects including instruction, research, training and seminar, academic services and nurturing of art and culture for concrete outcomes. This MOU is effective for 2 years after the signing.
The faculties and universities under the MOU are: Faculty of Fine Arts, Burapa University; Faculty of Fine Arts, Mahasarakham University; Faculty of Humanities and Social Sciences, Udonthani Rajabhat University; Faculty of Humanities and Social Sciences, Sakonnakhon Rajabhat University; Faculty of Humanities and Social Sciences, Srisaket Rajabhat University; Faculty of Cultural Sciences, Mahasarakham University; Institute of Art Development Graduate, College of Musical Performance, Mahasarakham University; Faculty of Fine Art, Silpakorn University; Faculty of Humanities and Social Sciences, Kalasin University; Faculty of Architecture, Naresuan University; Faculty of Fine Arts, Prince of Songkhla University; Faculty of Humanities and Social Sciences, Mahasarakham Rajabhat University; Faculty of Education, Roi-et Rajabhat University; Faculty of Humanities and Social Sciences, Loei Rajabhat University; Faculty of Humanities and Social Sciences, Surin Rajabhat University; Faculty of Fine Arts, Chiangmai University; Faculty of Fine Arts, Khon Kaen University and Faculty of Architecture, Khon Kaen University.
News: Rawiporn Saisaenthong
Photographs: Athit Pansawat and Boriphat Thasi