On February 22, 2018, Thailand Regional Business Schools Network (TRBS NET) including the 4 main regional universities, namely, Faculty of Business Administration of Chiangmai University; Faculty of Management and Tourism of Burapha University; Faculty of Management Science of Prince of Songkhla University and Faculty of Business Administration and Accountancy of Khon Kaen University organized “The International and National Conference on Business Administration and Accountancy (INCBAA 2018)” – a stage for research presentation of students, lecturers, and scholars – that enhances research and academic strength in business administration and accountancy.
The event began with Assoc. Prof. Dr. Pensri Jaroenwanit, Dean of Faculty of Business Administration and Accountancy of Khon Kaen University conveyed a reporting address to Asst. Prof. Dr. Denpong Soodphakdee, Vice President for Academic and Communication Affairs of Khon Kaen University, who presided over the opening ceremony. The conference was honored to have Dr. Apichai Somboonpakorn, an adviser of Minister of the Ministry of Sciences and Technology to give a special talk on “Transformative Innovation for Sustainable Business.” The conference, held at Orchid Ballroom 2, Pulman Raja Orchid Hotel Khon Kaen, was packed with scholars, researchers, personnel and students from different countries.
Assoc. Prof. Dr. Pensri Jaroenwanit, Dean of Faculty of Business Administration and Accountancy of Khon Kaen University and President of Thailand Regional Business Schools Network (TRBS NET) said on behalf of the committee that organized the first INCBAA Conference that she was honored to welcome students, lecturers, and scholars in the field of business administration and accountancy both from Thailand and abroad to the conference.
“This conference is the result of the founding of “Thailand Regional Business Schools Network (TRBS NET)”, which comprises 4 institutes: Faculty of Business Administration of Chiangmai University; Faculty of Management and Tourism of Burapha University; Faculty of Management Science of Prince of Songkhla University and Faculty of Business Administration and Accountancy of Khon Kaen University. One key activity of the network is organization of international and national conference on business administration and accountancy in order to build academic and research strength in this field in the future. The conference will be scheduled every 2 years and alternately hosted by the 4 network members. The conference today is the first time with an aim to provide a stage for sharing and learning of experiences and attitudes related to research in business administration and accountancy among students, lecturers and scholars. The conference also enhances good relationships among universities, both public and private.”
Dean of Faculty of Business Administration and Accountancy of Khon Kaen University continued to say, “The conference this year is under the topic, “Innovation for Sustainable Business Changes”. It is a good chance for our business sector to drive forward business by innovation. Today, innovation is the government’s key strategy policy to propel economic growth of the country. Recently, Thailand organizations have become alert and seen the importance of innovation creation, especially the business organizations where organizational structures have continuously been adjusted to meet the innovation building policy. Lateral thinking and “innovation” become the major economic variables, especially the SMEs, where innovations would lead to competitive advantages. At present, it is also accepted that “innovation” is not only important for business development, but also for development of competitive competence of the country. Each business has its own way to create innovation based on the situation and context. It may be suitable for some business to create product innovation while for other businesses, process innovation or building excellence may be the right answer. All of these depend on many factors: funding, personnel, or time. Therefore, each business should find its mostly appropriate innovation, in order to become the first or leader in that business.”
“I do hope that the knowledge from the conference, whether it’s the strategy or model presented, will be applied as a means to set the policy for propelling innovation in Thai businesses towards competitive capacity. This is the major element that drives forward Thai economy according to the government’s policy,” added Assoc. Prof. Dr. Pensri.
Assoc. Prof. Dr. Siriwut Buranapira, Dean of Faculty of Business Administration of Chiangmai University explained that the 4 institutes selected the title of the conference “The International and National Conference on Business Administration and Accountancy” to cover the conference’s international dimension, relations and connection with the multi-branches of the business world. The title reflects institutional collaboration, conveying meaning important for academic circle that cross disciplinary and cross institutional cooperation will enhance academic power and practical benefits. The alias of INCBAA means close-knitted network of friends in business administration and accountancy. The collaborative success will also bring benefits to business and academic circles of other institutions both in Thailand and the region. Faculty of Business Administration of Chiangmai University is very pleased to be part of this important history page.”
Asst. Prof. Dr. Sakchai Set-anawat, Dean of Faculty of Management and Tourism of Burapha University said that he was pleased and honored to be part of the host team for the INCBAA 2018. The knowledge from research studies will lead to the national economic and industrial development and raise academic potential and strength in order to catch up with the rapidly changing of technology, industry and economy of the present world. The determination to strengthen competitive competence by means of economic propulsion towards Thailand 4.0 will bring about the need for research that creates bodies of knowledge and innovations that will extend development in various aspects, especially the trading and investment businesses that have changed into the so-called Digital Economy.
Finally, Asst. Prof. Dr. Busabong Chaijaroenwatana, Dean of the Faculty of Management Science of Prince of Songkhla University said that “The International and National Conference on Business Administration and Accountancy (INCBAA 2018)” is the first step of success of the 4 regional network institutions in business administration. It is the intention of the 4 universities to collaborate and build academic strength and create outcomes that will be useful for the society and the country. The 4 institutions agree to collaborate in research, holding academic promotion activities and exchange of lecturers and students, which will benefit the university network and the society as a whole. “On behalf of Faculty of Management Science of Prince of Songkhla University, I’m grateful to all network universities for the cooperation in organizing this conference. I truly hope that we will join to create good things in the future.”
News/Photographs: Waranyu Donnua