February 2, 2019 at Sim Building, Faculty of Architecture - Faculty of Architecture, Khon Kaen University held a forum to discuss ways to improve Khon Kaen retail shops. Assoc. Prof. Dr. Kittichai Triratanasirichai, KKU President gave the opening address. The forum was led by Assoc. Prof. Dr. Chupong Thongkhamsamut, Dean of Faculty of Architecture and Assoc. Prof. Dr. Pensri Jaroenwanit, Dean of Faculty of Business Administration and Accountancy. Over 30 people attended including lecturers in charge of the project, students and interested individuals.
The forum to discuss improvement of Khon Kaen retail shops was aimed at publicizing, sharing ideas for improvement of architectural exteriors and interiors, logos, alphabet styles, displays of goods and identities.
Assoc. Prof. Dr. Chupong Thongkhamsamut, Dean of Faculty of Architecture said that the faculty and Faculty of Fine and Applied Arts are responsible for the 3rd sub-project on interior design and competitive competence, Phase 1. The work is improvement of exterior architecture, interior architecture, design and modification of logos, alphabet styles, displays of goods and other image-related adjustment such as attires, colors, tools, or equipment in order to promote sustainable sale and to be a model for improvement of other similar retail shops.
“Khon Kaen University has a vision to serve and assist communities by bringing knowledge, results of research and development to solve community’s problems and to raise the standards of living. This vision has been translated into many projects implemented by Faculty of Architecture. This big project owes our allies such as Khon Kaen Hall of Commerce that helps coordinating with entrepreneurs, Dean of Faculty of Business Administration and Accountancy who has been responsible for computer management and goods display, Dean of Faculty of Fine and Applied Arts, Asst. Prof. Dr. Chamnan Bunyaputtipong, who took care of the working team and the joining entrepreneurs. This forum is the sharing and exchanging of experiences and the reporting of the work outcomes in improvement piloting shops that will be the model for other shops’ improvement in order to increase competitive competence,” Assoc. Prof. Dr. Chupong said.
Assoc. Prof. Dr. Kittichai Triratanasirichai, KKU President said that from academic knowledge and operational capabilities of the working team, the retail business will be strengthened and become a prototype for other provinces.
“Khon Kaen University’s social responsibilities have been carried out for a long time by transferring research work outcomes and innovations to the communities. If this project is completed, Khon Kaen will be the first province with strong retail shops that are able to compete with convenience stores and will be a prototype for other provinces,” KKU President said.
Mrs. Kanokporn Thongpitak, owner of Pornphrapanit shop, one of the project participants revealed that she joined this project because she wanted to help the students to do research. As her shop sells bakery equipment and raw materials for bubble tea, she was able to give information on goods inventory or how to improve the shop for their later design.
“Our shop is situated behind Khon Kaen University, in Ban Nonmuang. After giving information to the first team, there were Team 2 and Team 3 joining. They measured the light and designed the place. After joining the project, we have changed the price tags and shop’s map. We also arranged zoning of goods. It is believed that the convenience and identity are clearer, enabling customers to remember our identity and hopefully the sale will be betterซึ่ง. This also answers the growth of Khon Kaen province which is so rapid now,” Mrs. Kanokporn said.
The project is linked to SMEs to increase the competitive competence (KKU Linkage for SMEs Competitive Competency: Phase 1). From the meeting on December 8, 2018, an agreement was made by Faculty of Business Administration and Accountancy, Faculty of Architecture, Faculty of Fine and Applied Arts, Khon Kaen’s Hall of Commerce and small and medium entrepreneurs who want to increase their competitive competence. Implementation was divided into 3 sub-projects: 1) study the needs and make database of small and medium shops in Khon Kaen; 2) manage ‘smart retail shops’ by improving the system or solving management problems; and 3) design the exterior and inside display of small and medium shops. These would promote sale and would be a model for improvement of other shops of the same type. Entrepreneurs from 10 communities joined including: Ban Thum, Ban Sila, Ban Nonmuang, Kan Keha, Kangsadan, Ban Pet, Ban Khamhai, Phra lap, Ban Seethan, Ban Koh.